TRAFFIK Brands · Internal distributionWeekly Intel Brief · Archive
The Weekly Intel Brief
Archive
Past issues of the TRAFFIK Weekly Intel Brief. Every Wednesday: research-grade intel across healthcare, government, nonprofit, higher-ed, fitness/DTC, political, agency, and AI/platform — with five copy-paste-ready client send scripts.
- Vol. 11 · 2026-W29 · July 15, 2026
Medicare started covering GLP-1s at $50 a month on July 1, and almost no plan has explained it. The first one that gets the fine print right, in-language, wins the AEP consideration set before October.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 10 · 2026-W28 · July 8, 2026
Eight universities cut jobs in June, PhD admissions fell 15%, and on July 1 the rules changed under $10 billion in grad loans. The fall message for every college client is now financial clarity, not brochure gloss.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 9 · 2026-W27 · July 1, 2026
The 2026 midterms are now an $11.6 billion ad war, and on Monday the Supreme Court cleared the parties to spend it hand-in-hand with their candidates. For every client with a fall campaign, the Q4 inventory they need is already being bought out from under them.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 8 · 2026-W26 · June 24, 2026
At Cannes this week OpenAI declared itself an advertising business and projected $100B in ad revenue by 2030, making it a third walled garden next to Google and Meta. For a full-service shop, the media-buying moat just got narrower, and the work that survives is the work worth keeping.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 7 · 2026-W25 · June 18, 2026
Federal investigators say the three biggest Medicare Advantage insurers denied most post-acute care requests, then overturned up to 97% of them on appeal. For the health plans we run, that is the AEP opening of the year.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 6 · 2026-W24 · June 11, 2026
Undergraduate enrollment just peaked at 15.5 million. For the seven schools we recruit for, every class after this one comes from a 15% smaller pool.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 5 · 2026-W23 · June 3, 2026
Three payer contracts went to the wire in 14 days. Alignment answered with 34% fewer ER visits and a new 2027 pitch, network certainty.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 3 · 2026-W22 · May 27, 2026
Carriers file 2027 MA bids Monday. CMS just handed insurers $18.6B and rewrote the broker funnel.
HealthcareGovernmentNonprofitHigher EdFitness/DtcPolitical+2Read this issue →