TRAFFIK Brands · Internal distributionWeekly Intel Brief · Archive
The Weekly Intel Brief
Archive
Past issues of the TRAFFIK Weekly Intel Brief. Every Wednesday: research-grade intel across healthcare, government, nonprofit, higher-ed, fitness/DTC, political, agency, and AI/platform — with five copy-paste-ready client send scripts.
- Vol. 12 · 2026-W31 · July 30, 2026
Humana is dropping Medicare Advantage plans covering 600,000 members for 2027. About 360,000 of them will shop with no default plan, and the letter that tells them so lands in the mailbox before anyone's fall campaign does.
HealthcareGovernment TransportationNonprofit Cause MarketingFitness/DtcEducation Higher EdPolitical+1Read this issue → - Vol. 11 · 2026-W29 · July 15, 2026
Medicare started covering GLP-1s at $50 a month on July 1, and almost no plan has explained it. The first one that gets the fine print right, in-language, wins the AEP consideration set before October.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 10 · 2026-W28 · July 8, 2026
Eight universities cut jobs in June, PhD admissions fell 15%, and on July 1 the rules changed under $10 billion in grad loans. The fall message for every college client is now financial clarity, not brochure gloss.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 9 · 2026-W27 · July 1, 2026
The 2026 midterms are now an $11.6 billion ad war, and on Monday the Supreme Court cleared the parties to spend it hand-in-hand with their candidates. For every client with a fall campaign, the Q4 inventory they need is already being bought out from under them.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 8 · 2026-W26 · June 24, 2026
At Cannes this week OpenAI declared itself an advertising business and projected $100B in ad revenue by 2030, making it a third walled garden next to Google and Meta. For a full-service shop, the media-buying moat just got narrower, and the work that survives is the work worth keeping.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 7 · 2026-W25 · June 18, 2026
Federal investigators say the three biggest Medicare Advantage insurers denied most post-acute care requests, then overturned up to 97% of them on appeal. For the health plans we run, that is the AEP opening of the year.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 6 · 2026-W24 · June 11, 2026
Undergraduate enrollment just peaked at 15.5 million. For the seven schools we recruit for, every class after this one comes from a 15% smaller pool.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 5 · 2026-W23 · June 3, 2026
Three payer contracts went to the wire in 14 days. Alignment answered with 34% fewer ER visits and a new 2027 pitch, network certainty.
HealthcareGovernmentNonprofitFitness/DtcHigher EdPolitical+1Read this issue → - Vol. 3 · 2026-W22 · May 27, 2026
Carriers file 2027 MA bids Monday. CMS just handed insurers $18.6B and rewrote the broker funnel.
HealthcareGovernmentNonprofitHigher EdFitness/DtcPolitical+2Read this issue →